Lot 35 Productions had the incredible opportunity to create the tour visuals for Carrie Underwood’s Denim & Rhinestones Tour, crafting a dynamic visual experience that matched the energy, emotion, and glamour of her performance. Working closely with Carrie’s creative team, Lot 35 developed a full suite of custom content—from cinematic story-driven sequences to vibrant, beat-synced motion graphics—that brought each song to life on the massive LED walls. The visuals blended vintage Western aesthetics with modern pop flair, capturing the spirit of the Denim & Rhinestones era and enhancing the show’s immersive storytelling. Every frame was designed to elevate the live experience, making each stop on the tour unforgettable for fans across the country.

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